A marketing company for plumbers who want more boiler installations

Plenty of marketing companies will promise a plumber more work of every kind. I focus on one thing: helping plumbers who fit boilers, or want to, get found by homeowners planning a replacement, so the diary fills with larger installation jobs instead of only small callouts.

Why a plumber’s marketing should look different for boiler work

A plumber’s phone rings with two very different jobs. Leaks, blockages and emergencies come from people who need someone now and rarely compare firms. A boiler replacement comes from a homeowner who has been planning for weeks, compares firms and weighs up reviews carefully. Marketing built for the first kind of customer usually does little for the second, because the second customer is looking for different proof.

What I do for plumbers

Local Services Ads. Google offers them in the UK for plumbers, and you pay for valid leads rather than for every click. My guide to Local Services Ads for heating engineers explains how they work.

Google Business Profile optimisation. I rebuild your profile around boiler installation so the homeowners who are planning a replacement can find and trust your firm. There’s more in my guide to Google Business Profile for boiler installers.

Is this right for your plumbing firm?

My service suits plumbers who fit boilers, or who would like boiler installation to be a bigger part of the business. If you don’t fit boilers and have no plans to, a different kind of marketing company will serve you better, and I’d rather say so now than waste your time.

What it looks like in practice

Flow Plus Plumbing is a plumbing firm in North London. Their first booked job came within 24 hours of launch, and in the first two weeks they had 17 tracked enquiries and 4 booked jobs. Those are Flow Plus Plumbing’s results from a new website plus Google Ads. Today I work through Local Services Ads and Google Business Profile optimisation, and because every area is different, I start by looking at how homeowners search for boiler installers in your patch.

How it works

1. I map your patch. I check how local homeowners are searching for boiler installations in your area right now.
2. I optimise your Local Services Ads. I focus them on homeowners actively looking for a boiler installer.
3. I optimise your Google Business Profile. I strengthen it around boiler installations in the areas you cover.
4. You quote and install. You do what you do best, and I show you every lead and booking.

What does a marketing company for plumbers do?

It helps a plumbing firm get found by homeowners who are searching online and turns that attention into enquiries and booked work. In my case that means Local Services Ads and Google Business Profile optimisation for boiler installation.

Can a plumber win boiler installation work without a big marketing budget?

Many firms start with their Google Business Profile and their reviews, which cost very little to improve. Local Services Ads then add a pay per lead channel with a budget you control.

How can a plumber get more customers online?

Start with a Google Business Profile that is complete, accurate and full of reviews that describe the job. Local Services Ads then add a pay per lead channel, and quick replies keep the enquiries you receive.

Are Local Services Ads worth it for plumbers?

Google offers them in the UK for plumbers, and you pay for valid leads rather than for every click, so you control the budget. Whether they pay back depends on your area, which is why I check your patch before suggesting anything.

Does a plumber need a website to get boiler leads?

Many firms start with their profile and reviews. A clear website helps the homeowner who is doing careful research, because it answers questions about pricing, grants and the way you work.

I only do emergency plumbing. Is this for me?

Probably not. My service is built around boiler installation, and a firm with no interest in fitting boilers will get more from a different kind of marketing company. If you’re weighing up agencies more generally, my guide to choosing a plumbing marketing agency may help.

See how this would work for your firm

Tell me your company name and area and I’ll record you a free 5 minute video plan showing how Local Services Ads and Google Business Profile optimisation could bring you more boiler installation enquiries in your patch. There’s no call and no meeting, and no obligation either.