A plumbing and heating marketing agency built around boiler installations

Plumbing & Heating Growth is a UK marketing agency that works with plumbing and heating firms on one job type: boiler installation. Most agencies spread their attention across many kinds of campaign. I keep to two services and one outcome, so every piece of work points at booked boiler installations.

What I do

I offer two services, both aimed at homeowners searching for a new boiler.

Local Services Ads. Pay per lead ads that put your firm in front of homeowners looking for a boiler installer. My guide to Local Services Ads for heating engineers explains how they work.

Google Business Profile optimisation. A profile built around installation work so homeowners can find and trust your firm.

Why I specialise

Boiler installation customers behave differently from emergency customers. They research for weeks, compare reviews and look for proof that a firm treats installation as its speciality. Marketing that works for emergency callouts rarely does the same job for installs, so I built the agency around the installation customer.

Who I work with

Plumbing and heating firms across the UK that fit boilers or want to fit more of them. My service is built around boiler installation, so it suits firms that make installs part of their work. You quote and install, and I show you every lead and booking.

Who is behind it

I’m Gal Gazit, and I founded Plumbing & Heating Growth. I write about winning boiler installation work for the trade, and my articles have been published by Commusoft, Installer Online and Together We Count. I’m also the author of The Local Lead Machine.

What it looks like in practice

Flow Plus Plumbing is a plumbing firm in North London. Their first booked job came within 24 hours of launch, and in the first two weeks they had 17 tracked enquiries and 4 booked jobs. Those are Flow Plus Plumbing’s results from a new website plus Google Ads. Today I work through Local Services Ads and Google Business Profile optimisation, and because every area is different, I start by looking at how homeowners search for boiler installers in your patch.

How it works

1. I map your patch. I check how local homeowners are searching for boiler installations in your area right now.
2. I optimise your Local Services Ads. I focus them on homeowners actively looking for a boiler installer.
3. I optimise your Google Business Profile. I strengthen it around boiler installations in the areas you cover.
4. You quote and install. You do what you do best, and I show you every lead and booking.

What does a plumbing and heating marketing agency do?

A specialist agency helps trade firms get found by homeowners and turns that attention into enquiries and booked jobs. In my case that means Local Services Ads and Google Business Profile optimisation for boiler installation.

Do you only work with boiler installers?

My service is built around boiler installation, so it suits plumbing and heating firms that fit boilers or want to. A firm that doesn’t install boilers is likely to get more from a different kind of agency.

Do you work across the UK?

I work with firms across the UK. Tell me your area and I’ll check how homeowners search for boiler installers in your patch. I only work with one firm in the same area you serve.

How do I choose a plumbing and heating marketing agency?

Ask whether they show you every lead and booking, whether they understand how homeowners research a boiler replacement, whether they can point to a real client result and whether their advice is published where you can read it. A good agency is happy to answer all four. My guide to choosing a plumbing marketing agency has more questions worth asking.

Is a specialist agency better than a general one?

For boiler installation I think so, because the customer behaves differently from an emergency customer and the proof they look for is different. A general agency has to spread its attention across many kinds of campaign.

Will I be able to see what you are doing?

Yes. I show you every lead and booking, so you can see exactly what the work is producing. You can check every enquiry yourself in your own Local Services Ads dashboard, where you can listen back to the calls, and in the call stats in your Google Business Profile.

Can you promise a set number of enquiries?

Yes, and it’s my personal promise to every firm I work with: “15 to 25 consistent boiler installation enquiries every month within 90 days, or we keep working for free until we do.” If you’re not there yet, my monthly fee stops until you are, as long as you keep the monthly Google ad budget we agree together at the start.

See how this would work for your firm

Tell me your company name and area and I’ll record you a free 5 minute video plan showing how Local Services Ads and Google Business Profile optimisation could bring you more boiler installation enquiries in your patch. There’s no call and no meeting, and no obligation either.