Case study
Boiler installation enquiries for a heating firm on the London and Essex borders
Google Local Services Ads and Google Business Profile optimisation, and what they did for the firm within six months. The firm has asked to stay anonymous.
The firm
An independent plumbing and heating firm on the borders of London and Essex, installing boilers for homes within a 15 mile radius.
What we did
Google Local Services Ads
Set up around boiler installations, so the firm appears at the very top of Google with the verification badge when homeowners nearby search for a new boiler.
Google Business Profile optimisation
The profile rebuilt around boiler installations, with the firm’s business listings made consistent across the web and a steady flow of new reviews.
The results, within six months
- boiler installation enquiry calls a month
- Aroundaround 35
- Business Profile views a month
- Aroundaround 11,000
- website visits a month from the profile
- Aroundaround 60
- Around 35 boiler installation enquiry calls a month from Google.
- The firm’s Google Business Profile is seen around 11,000 times a month, and about 65% of those views come from people searching for the work rather than the firm’s name.
- Around 60 website visits a month from the profile.
- The firm now shows in Google’s map results when homeowners nearby search for “boiler installation”.
This is the Boiler Engine System
Google Local Services Ads and Google Business Profile optimisation, both pointed at boiler installation enquiries. It’s exactly how I work with every firm.