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Every Saturday at 10:30am UK time
This week’s topic: Which Advertising Actually Gets Plumbing and Heating Firms More Boiler Installation Enquiries?
The UK boiler installation enquiry specialist

Gal GazitAuthor of The Local Lead MachineWritten for Commusoft, Installer Online and Together We CountLive webinar every Saturday
Installer Online. Read Gal’s article on Installer Online (opens in a new tab)
Together We Count. Read Gal’s article on Together We Count (opens in a new tab)
Evolve and Grow Coaching Academy. Evolve and Grow Coaching: Gal’s session on Local Services Ads and Google Business Profile, 26 October 2026 (opens in a new tab)
Flow Plus Plumbing. Read the Flow Plus Plumbing case studyThis week
Next free live webinar
This week’s topic: Which Advertising Actually Gets Plumbing and Heating Firms More Boiler Installation Enquiries?
The problem
I surveyed more than 100 UK plumbing and heating firm owners. The same three worries came up again and again.
Whether enough is coming in to pay the engineers at the end of the month.
Running the whole firm and still not taking a fair wage out of it.
Wanting boiler installations in the diary in place of a run of small callouts.
How it works
5 minute video, with you within two working days
Results

From a new website and Google Ads. The Boiler Engine System, which is how I work with firms now, is built on Local Services Ads and Google Business Profile.
Read the case study“Qualified ready to buy leads came in instantly through your marketing efforts. In fact I got my first leads within the first 24 hours.”
What I do
Monthly, cancel any time, and only one firm in the area you serve.

Google Local Services Ads
Your firm at the very top of the search page with Google’s verification badge, set up for installation and replacement work. You pay for a connected call rather than a click.

Google Business Profile optimisation
Your profile rebuilt around boiler installations: the right category, the towns you really cover, real photos of your installs and reviews that name the job.

Enquiry visibility
Every lead is in your own Local Services Ads dashboard, where you can listen back to the calls, with call figures in your Business Profile too. No jargon filled reports.
My guarantee
15 to 25 consistent boiler installation enquiries every month within 90 days, or we keep working for free until we do.
Here’s exactly what that means.
An enquiry is a call from an active homeowner looking to get a boiler installed. Every one is counted in your own Google Local Services Ads dashboard, where you can see each lead and listen back to the calls, so you never have to take my word for it.
If you’re not at 15 to 25 a month within 90 days, my monthly fee stops and I keep working until you are. You carry on paying Google for your ads throughout, as that money goes to Google rather than to me.
I’ll only ever work with one firm in the area you serve. You pay monthly and can cancel any time. All I ask is that you keep the monthly Google ad budget we agree together at the start.

Gal Gazit, founder
More about meFAQ
Can’t see yours? Email gal@plumbingandheatinggrowth.com and I’ll answer it personally.
Then our fee stops. If you’re not at 15 to 25 boiler installation enquiries a month within 90 days, our monthly fee stops and we keep working until you are. You carry on paying Google for your ads throughout, as that money goes to Google rather than to us.
Every enquiry is counted in your own Google Local Services Ads dashboard, where you can see each lead and listen back to the calls, so you can check the numbers yourself.
No. The Boiler Engine System is monthly and you can cancel any time.
Because I can’t honestly help two firms win the same homeowners. If I worked with you and the firm down the road, I’d be competing against myself for the same boiler installations. So I work with one firm in the area you serve, and once that area is taken, I say no to anyone else there.
Because that’s where the money is for a heating firm. One boiler swap is worth roughly 25 callouts, and the homeowner planning a new boiler searches, compares and decides in a completely different way from someone with a leaking tap.
Doing one thing means every part of the system, from your Local Services Ads job types to your Business Profile and reviews, is pointed at the work you actually want.
With ordinary Google Ads you pay for every click, whether or not anyone rings. The Boiler Engine System is built on Google Local Services Ads, where you pay for a connected call or message instead, and short or unanswered calls aren’t charged.
We also restrict your job types to installation and replacement work, so your budget goes on homeowners who want a new boiler rather than people after a tap washer.
Local Services Ads let us limit your job types to boiler installation and replacement, so the calls come from homeowners who need a new boiler. Google also lets you dispute leads that are genuinely invalid.
Your listing carries Google’s verification badge, which tells homeowners you’ve been checked for identity, insurance and your Gas Safe registration before price ever comes up. And the enquiries we count towards your 15 to 25 are calls from active homeowners looking to get a boiler installed.
That’s a fair question. I focus on one thing: boiler installation enquiries for UK plumbing and heating firms. I’ve written about it for Together We Count, Commusoft and Installer Online, I host a free live webinar every Saturday, and my whole approach is in two free guides you can read before we ever speak.
Flow Plus Plumbing’s results are on this page, and the guarantee means that if you’re not at 15 to 25 enquiries a month within 90 days, our fee stops until you are.
Keep every source that works for you. Enquiries from lead sites are often shared with other firms, whereas a Local Services Ads call comes straight to you from your own listing.
Your Google Business Profile is also something you own and build on. The reviews and photos you add keep working for you month after month.
The aim is bigger, better paying work: boiler installations in place of a run of small callouts. Fewer, larger jobs are easier to plan around than a diary full of quick visits.
Your Local Services Ads budget is set weekly and can be paused when the diary is full, so you decide how much comes in.
Very little of your time goes on marketing. At the start we need a few details from you so Google can verify your business. After that, your main job is answering the phone when enquiries come in, because Google ranks firms partly on how quickly they pick up.
No. We only work with one firm in the area you serve, so we’re never helping a competitor down the road.
The guarantee is 15 to 25 consistent boiler installation enquiries a month within 90 days. Local Services Ads can start bringing calls once Google has verified your business, and keeping your company details identical everywhere stops verification stalling.
For context, Flow Plus Plumbing had their first booked job within 24 hours of launch, from a new website and Google Ads.
Watch your free 5 minute video plan first. If you go ahead, send us the details Google needs to verify you: your Gas Safe registration number, a current public liability certificate, and company details that match your Business Profile exactly. Then answer the phone and quote the jobs.
Two very different customers search for a heating firm: the emergency caller who rings whoever answers first, and the homeowner planning a new boiler who compares firms for weeks. Most agencies spend your budget chasing the first. Everything I do is built around the second.
I work only with plumbing and heating firms, only on boiler installations, and only with one firm in the area you serve. Every enquiry is visible in your own Google dashboard, so there are no reports full of jargon.
One boiler swap is worth roughly 25 callouts. As a guide, a straight boiler swap is typically £2k to £4.5k, a boiler conversion £3k to £6k, and a full boiler system upgrade £4k to £8k.
Job values are illustrative market ranges. Your patch, spec and margins will vary.
It’s how we bring boiler installation enquiries to your firm. Google Local Services Ads put you at the very top of the search page with Google’s verification badge, and an optimised Google Business Profile helps local homeowners find, trust and contact you. It runs month to month, and you can cancel any time.
I look at your business, your patch and your competitors, then record you a short video showing where your next boiler installations could come from, including how your Business Profile and Local Services Ads set up compare and which firms are taking the work in your towns. There’s no call, no meeting and no obligation, and I usually reply within two working days.
We focus only on boiler installations. Everything we do, from your Local Services Ads job types to your Business Profile, is set up to bring in boiler installation enquiries.
Want the detail? Read my free lesson on the 5 reasons you’re not getting boiler installation enquiries from Google
Guides
Getting found on GooglePublished 2 min read
Why plumbing and heating firms miss out on boiler installation enquiries from Google, with the fix for each one.
Read the guide
Getting found on GooglePublished 3 min read
A practical plan for boiler installation lead generation in the UK, covering your Google Business Profile, reviews, Local Services Ads and fast replies.
Read the guide
Getting found on GooglePublished 4 min read
What boiler installation leads are, where UK heating firms find them and how to tell a good lead from a poor one.
Read the guideA free 5 minute video plan, recorded for your firm. No call and no meeting.