The UK boiler installation enquiry specialist

Gal Gazit

Gal GazitAuthor of The Local Lead MachineWritten for Commusoft, Installer Online and Together We CountLive webinar every Saturday

Where I’ve written and spoken, and who I’ve worked with

The problem

What 100+ firm owners told me

I surveyed more than 100 UK plumbing and heating firm owners. The same three worries came up again and again.

  1. Worrying about making payroll

    Whether enough is coming in to pay the engineers at the end of the month.

  2. Struggling to pay themselves properly

    Running the whole firm and still not taking a fair wage out of it.

  3. Needing bigger, better paying jobs

    Wanting boiler installations in the diary in place of a run of small callouts.

Read the full research

How it works

What happens, and how long it takes

  1. Your free video plan

    5 minute video, with you within two working days

    What you do
    Fill in a short form about your firm and the area you cover.
    What I do
    I look at your patch and your competitors, and record a video showing where your next boiler installations could come from.
  2. Onboarding

    What you do
    Send the details Google needs to verify you: your Gas Safe number, public liability certificate and matching company details.
    What I do
    I set up your Local Services Ads around installation work and optimise your Google Business Profile.
  3. Going live

    What you do
    Answer the phone when enquiries come in, and quote the jobs.
    What I do
    I watch every enquiry in your dashboard and sharpen what is working.
  4. Monthly review

    What you do
    Look at the numbers with me.
    What I do
    I go through every enquiry with you and plan the month ahead.

Results

What happened for Flow Plus Plumbing

Flow Plus Plumbing logo
  • Website
  • Google Ads
to the first booked job
24 hrs
tracked enquiries in two weeks
17
booked jobs in two weeks
4

From a new website and Google Ads. The Boiler Engine System, which is how I work with firms now, is built on Local Services Ads and Google Business Profile.

Read the case study
“Qualified ready to buy leads came in instantly through your marketing efforts. In fact I got my first leads within the first 24 hours.”
Afonso, Owner, Flow Plus Plumbing
Case studyA heating firm on the London and Essex bordersBoiler installation enquiries from Google Local Services Ads and Google Business Profile optimisation, within six months.Read the case study

See all case studies

What I do

The Boiler Engine System

Monthly, cancel any time, and only one firm in the area you serve.

  • A homeowner at her kitchen table making a phone call

    Be the first name homeowners call when they need a new boiler

    Google Local Services Ads

    Your firm at the very top of the search page with Google’s verification badge, set up for installation and replacement work. You pay for a connected call rather than a click.

  • Hands holding a smartphone showing a map with a location pin

    Show up in the map pack when locals search for boiler installers

    Google Business Profile optimisation

    Your profile rebuilt around boiler installations: the right category, the towns you really cover, real photos of your installs and reviews that name the job.

  • A tradesman beside a white van, on his phone and reading a clipboard

    See every enquiry yourself, in your own Google dashboard

    Enquiry visibility

    Every lead is in your own Local Services Ads dashboard, where you can listen back to the calls, with call figures in your Business Profile too. No jargon filled reports.

My guarantee

My promise to you

15 to 25 consistent boiler installation enquiries every month within 90 days, or we keep working for free until we do.

Here’s exactly what that means.

An enquiry is a call from an active homeowner looking to get a boiler installed. Every one is counted in your own Google Local Services Ads dashboard, where you can see each lead and listen back to the calls, so you never have to take my word for it.

If you’re not at 15 to 25 a month within 90 days, my monthly fee stops and I keep working until you are. You carry on paying Google for your ads throughout, as that money goes to Google rather than to me.

I’ll only ever work with one firm in the area you serve. You pay monthly and can cancel any time. All I ask is that you keep the monthly Google ad budget we agree together at the start.

Learn from me first

See how I think before you ever speak to me

My book, free

The Local Lead Machine

The whole playbook for filling your diary with boiler installations: how a homeowner really chooses a boiler installer, how Local Services Ads and your Google Business Profile work together, the numbers that tell you it’s working, and your first ninety days.

Eleven chapters. Read it online as soon as you sign up.

FAQ

Your questions, answered

Can’t see yours? Email gal@plumbingandheatinggrowth.com and I’ll answer it personally.

What if it doesn’t work?

Then our fee stops. If you’re not at 15 to 25 boiler installation enquiries a month within 90 days, our monthly fee stops and we keep working until you are. You carry on paying Google for your ads throughout, as that money goes to Google rather than to us.

Every enquiry is counted in your own Google Local Services Ads dashboard, where you can see each lead and listen back to the calls, so you can check the numbers yourself.

Am I locked into a contract?

No. The Boiler Engine System is monthly and you can cancel any time.

Why do you only take one firm per area?

Because I can’t honestly help two firms win the same homeowners. If I worked with you and the firm down the road, I’d be competing against myself for the same boiler installations. So I work with one firm in the area you serve, and once that area is taken, I say no to anyone else there.

Why do you only focus on boiler installations?

Because that’s where the money is for a heating firm. One boiler swap is worth roughly 25 callouts, and the homeowner planning a new boiler searches, compares and decides in a completely different way from someone with a leaking tap.

Doing one thing means every part of the system, from your Local Services Ads job types to your Business Profile and reviews, is pointed at the work you actually want.

I’ve tried Google Ads before and wasted money. Why would this be any different?

With ordinary Google Ads you pay for every click, whether or not anyone rings. The Boiler Engine System is built on Google Local Services Ads, where you pay for a connected call or message instead, and short or unanswered calls aren’t charged.

We also restrict your job types to installation and replacement work, so your budget goes on homeowners who want a new boiler rather than people after a tap washer.

Won’t the leads just be tyre kickers or people after the cheapest quote?

Local Services Ads let us limit your job types to boiler installation and replacement, so the calls come from homeowners who need a new boiler. Google also lets you dispute leads that are genuinely invalid.

Your listing carries Google’s verification badge, which tells homeowners you’ve been checked for identity, insurance and your Gas Safe registration before price ever comes up. And the enquiries we count towards your 15 to 25 are calls from active homeowners looking to get a boiler installed.

You’re a new agency. Why should I trust you?

That’s a fair question. I focus on one thing: boiler installation enquiries for UK plumbing and heating firms. I’ve written about it for Together We Count, Commusoft and Installer Online, I host a free live webinar every Saturday, and my whole approach is in two free guides you can read before we ever speak.

Flow Plus Plumbing’s results are on this page, and the guarantee means that if you’re not at 15 to 25 enquiries a month within 90 days, our fee stops until you are.

I already get work from Checkatrade, MyBuilder or word of mouth. Do I need this?

Keep every source that works for you. Enquiries from lead sites are often shared with other firms, whereas a Local Services Ads call comes straight to you from your own listing.

Your Google Business Profile is also something you own and build on. The reviews and photos you add keep working for you month after month.

I’m too busy to deal with more enquiries.

The aim is bigger, better paying work: boiler installations in place of a run of small callouts. Fewer, larger jobs are easier to plan around than a diary full of quick visits.

Your Local Services Ads budget is set weekly and can be paused when the diary is full, so you decide how much comes in.

How much time will this take me?

Very little of your time goes on marketing. At the start we need a few details from you so Google can verify your business. After that, your main job is answering the phone when enquiries come in, because Google ranks firms partly on how quickly they pick up.

Will you work with my competitors in the same area?

No. We only work with one firm in the area you serve, so we’re never helping a competitor down the road.

How quickly will I see enquiries?

The guarantee is 15 to 25 consistent boiler installation enquiries a month within 90 days. Local Services Ads can start bringing calls once Google has verified your business, and keeping your company details identical everywhere stops verification stalling.

For context, Flow Plus Plumbing had their first booked job within 24 hours of launch, from a new website and Google Ads.

What do I actually need to do?

Watch your free 5 minute video plan first. If you go ahead, send us the details Google needs to verify you: your Gas Safe registration number, a current public liability certificate, and company details that match your Business Profile exactly. Then answer the phone and quote the jobs.

Why use a boiler installation specialist rather than a general marketing agency?

Two very different customers search for a heating firm: the emergency caller who rings whoever answers first, and the homeowner planning a new boiler who compares firms for weeks. Most agencies spend your budget chasing the first. Everything I do is built around the second.

I work only with plumbing and heating firms, only on boiler installations, and only with one firm in the area you serve. Every enquiry is visible in your own Google dashboard, so there are no reports full of jargon.

What is a boiler installation worth to my firm?

One boiler swap is worth roughly 25 callouts. As a guide, a straight boiler swap is typically £2k to £4.5k, a boiler conversion £3k to £6k, and a full boiler system upgrade £4k to £8k.

Job values are illustrative market ranges. Your patch, spec and margins will vary.

What is the Boiler Engine System?

It’s how we bring boiler installation enquiries to your firm. Google Local Services Ads put you at the very top of the search page with Google’s verification badge, and an optimised Google Business Profile helps local homeowners find, trust and contact you. It runs month to month, and you can cancel any time.

What’s in the free 5 minute video plan?

I look at your business, your patch and your competitors, then record you a short video showing where your next boiler installations could come from, including how your Business Profile and Local Services Ads set up compare and which firms are taking the work in your towns. There’s no call, no meeting and no obligation, and I usually reply within two working days.

Do you work with heat pump installers?

We focus only on boiler installations. Everything we do, from your Local Services Ads job types to your Business Profile, is set up to bring in boiler installation enquiries.

Want the detail? Read my free lesson on the 5 reasons you’re not getting boiler installation enquiries from Google

Let me show you where your next boiler installations are coming from.

A free 5 minute video plan, recorded for your firm. No call and no meeting.

Is your area still available?

I work with one firm in each area. Tell me yours and I’ll check personally.