Free checker
Can I use Local Services Ads?
Answer 9 quick questions and see how your firm measures up against Google’s published UK requirements, with a link to Google’s own page for each one. Google makes the final decision after its checks.
Updated
The questions
Good to know before you apply
Google says verification takes three to four weeks on average after you submit your documents, and it rechecks advertisers regularly.
Source: Google: verification requirements (opens in a new tab)
Lead credits and call recordings aren’t available in Europe. You can rate each lead through the feedback survey on the Leads page.
Source: Google: how leads and charges work (opens in a new tab)
Google is moving Local Services Ads into Google Ads as Performance Max campaigns with pay per lead goals, with accounts outside the US moving during 2027.
Source: Google: the move to Performance Max (opens in a new tab)
This checker is mine, not Google’s, and it only covers what Google publishes. Google runs its own checks on the business, licence and insurance details it asks for, and it decides who can advertise. For the full detail, read my complete guide to Local Services Ads in the UK, or see how I set them up for boiler installers on my Local Services Ads service page. Your profile matters too, and my Google Business Profile checklist covers it.
Your answers stay in this browser. Nothing is sent to me or anyone else.