Free checklist

The Google Business Profile checklist for boiler installers

21 things to get right on your profile, each from Google’s own guidelines, with the reason it matters for boiler work. Tick them off as you go: your progress saves in this browser, so you can come back to it.

Updated

The checklist

Your progress0 of 21 done

Ownership and the basics
  • Google: verify your business (opens in a new tab)

  • Google: guidelines for representing your business (opens in a new tab)

  • Google: service areas (opens in a new tab)

Your area and how people reach you
  • Google: service areas (opens in a new tab)

  • Google: service areas (opens in a new tab)

  • Google: guidelines for representing your business (opens in a new tab)

  • Google: special hours (opens in a new tab)

  • Google: edit your Business Profile (opens in a new tab)

  • My Business Profile guide

Categories, services and description
  • Google: categories (opens in a new tab)

  • Google: categories (opens in a new tab)

  • Google: services (opens in a new tab)

  • Google: edit your Business Profile (opens in a new tab)

Photos
Reviews
  • Google: reviews (opens in a new tab)

  • Google: review content policy (opens in a new tab)

  • Google: tips for reviews (opens in a new tab)

Keeping it active
  • Google: posts (opens in a new tab)

  • My guide to a drop in enquiries

  • My Business Profile guide

How does Google decide which firms show on the map?

Google says local results are based mainly on relevance, distance and prominence: how well your profile matches the search, how far you are from the person searching, and how well known your business is. More reviews and positive ratings can help, and Google is clear that there is no way to pay for a better local ranking.

That is why the items above matter. A heating led category and boiler installation named in your services make you relevant, an honest service area keeps you in front of the right homes, and a steady flow of genuine reviews builds prominence. For the full picture, read my complete guide to Google Business Profile for boiler installers, or see how I set profiles up on my Google Business Profile service page.

Your ticks are stored only in this browser on this device. Nothing is sent to me or anyone else.

Want me to look at your profile for you?

Tell me your company and the area you cover, and I’ll record you a free 5 minute video plan showing what your profile is missing and where your boiler installation enquiries could come from. There’s no call and no meeting.

You’re welcome to link to this checklist or share it with other firm owners.